Localization is evolving in the world of mobile app marketing and app developers now have many options in which to expand market share.This makes localization a primary concern for most app developers to succeed in the marketplace and among the competition.
Although most apps are sold in English, the U.S. is not in the top position of the global market for mobile app downloads or subscriptions, and other English speaking countries are not even in the top 10 for downloads or mobile subscriptions worldwide.
App stores have brought much to the world and given app developers more opportunity than ever to expand sales and downloads worldwide. If you’re concerned about the costs of localizing your apps, you may want to be sure you are localizing your apps in the areas with the most potential by localizing in the top ten mobile markets.
Top 10 Mobile Markets
Top 10 Countries Mobile Subscriptions in MIllions
1. China 1091.9
2. India 906.6
3. U.S. 321.7
4. Indonesia 260
5. Brazil 259.3
6. Russia 227.1
7. Japan 128.4
8. Pakistan 120.5
9. Germany 114.2
10. Nigeria 143
Narrowing Down Your App Marketing Strategy for Smartphone Apps
You may really want to penetrate the top markets for smartphone usage rather than localizing for users in all of the above countries. The following countries are predicted to gain the most market share by 2016 according to IDC:
Country World Market Share Percentage
1. China 23%
2. USA 14.5%
3. India 8.5%
4. Brazil 4.4%
5. United Kingdom 3.6%
It is apparent that you should localize your app in Chinese if you are only choosing one market. TraductoPro offers translations in each of the top ten languages and many others, and you should be able to localize your apps in multiple languages with TraductoPro for about the same cost as one language using any other localization or translation service.
TraductoPro would like your case studies! Download TraductoPro and learn how easy it is to localize your apps in multiple languages in half the time and half the costs of traditional localization services. Submit your case study and receive $500 in free marketing for your app! Click here to get your coupon code and download now!