In a recent article the founders of an app called KeepSafe discussed 6 Ways to Get to a Million Users by Spending $0 in marketing. One of these ways was:
- Internationalize — translate your app
In their own words:
After launching KeepSafe in late 2011, we grew to over 1 million users in the span of 6 months. 18 months after that we were at 10 million. We have been growing leaps and bounds ever since.
Every language added increases your total addressable market. It’s that simple. It doesn’t matter if your app uses words sparingly (until recently KeepSafe’s main screen had only one word: “Folders”). If the experience is in a foreign language, it will feel more foreign. If you cannot translate your app, at least translate your app store description.
Every time we translated either the app store page or the app we saw an immediate and material increase in new users.
In the beginning, internationalization can be done fairly manually and cheaply. It will pay off immediately. That is when you just translate content monolithically.
If you have large amounts of emails that you need to translate frequently, do customer support, etc, then internationalization may start impacting your operations. At that point, you will need to build some tooling around it. My co-founder Philipp gave a great talk on this a while back.
You can read the full article here.
Please stop procrastinating and get started localizing your app(s). Get your FREE copy of TraductoPro HERE and save time and money scaling to international markets right now!