Internationalization has been an emerging concern for app developers in recent years due to the fast increase in mobile device sales and usage in foreign markets. The rise in Apple device purchases among foreign countries, in particular China, Japan and Central America makes internationalization a must for iOS app developers to increase sales and downloads.
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The Two Critical Steps in Internationalization
Localizing Xcode Strings
The first step in internationalizing iOS apps is localization. Localization is translating the Xcode strings into other languages. This process requires making the strings localizable, then translating them into the selected languages, preferably by human translators – machine translations are not recommended due to lacking native language nuances.
The second step is internationalizing your marketing content to reach the markets in which you wish to sell your app. Your website, press releases, and app store meta data should be localized in each language you plan to market your app. Again, it is best to use human translation services to ensure communications are accurate for the foreign market.
Costs of Internationalizing iOS Apps
Many iOS app developers are concerned about the costs of localizing apps and we have found that many don’t consider it until after the release of the app in one language, usually English. The costs will depend on the number of strings needed to localize. Large projects with a lot of code will cost anywhere between $200 and $500 per language using traditional translation services.
Fortunately, TraductoPro typically can beat these costs and the time involved in localizing iOS apps because it provides automated Xcode string localization, which is the most timely and costly portion of localization of iOS apps.