A recent survey of 5,000 mobile users in English, Greek, Spanish, Arabic, Polish and from 132 countries, both Android and iOS users, uncovered the most important things users check before downloading an app.
Interestingly, 27% of mobile users will check the description of your app before downloading it. Imagine how you can maximize this number if your app description is localized in 34 languages!
Localizing your App Store Metadata can significantly increase your downloads and sales.
So what are you waiting for? Go get your metadata translated and share with us the impact of localization on your App Store Views and downloads.