According to GIGAOM coverage of data provided by Distimo, a leading app market research firm, app translation in Asia may be an important way for app developers to increase sales.
Research shows that app developers who localized their apps in native Asian languages showed an average increase of 25% in their app sales. As U.S. app developers become more aware of market statistics, the need for localization is one of the key factors in the success in marketing apps and increasing sales. Although the U.S. certainly makes up the largest portion of iPhone and iPad downloads and revenue, Asian countries are fast growing and catching up as a premier app market to tap into.
Ryan Kim of GIGAOM writes…
“But outside of English-speaking countries, China, Japan and South Korea have the highest proportions of free downloads and revenue from native language-only applications. Distimo found that among the top 12 markets, apps that serve English dominate all of the markets for downloads of the top 200 free apps except in China, where Chinese language apps are slightly more popular. In terms of revenue for those same markets, English is the top language for apps in the top markets except in China, Japan and South Korea.”
If you’re an iPhone, iPad or Mac app developer, it is clear that you need solutions that will help to localize your app and your app store meta data, which can be one of the most time consuming and costly elements of your project. When the idea of TraductoPro came about, we wanted to make sure that we created a localization tool that was easy to use and affordable, and handled most, if not all, of the painstaking processes of Xcode localization and content translations in the most popular app download languages in the world. 2011 and 2012 data are showing the importance of localization in marketing apps, and the amazing growth in revenue share around the world, so now it’s time to consider getting on-board.