Globalization and What it Means for Mac/iOS App Development
The rise of globalization has had an impact on how Mac and iOS apps are marketed. The knowledge of the markets in which the apps will be successful is crucial to expanding the market share of the apps as well as achieving the objectives of app localization.
Everything about the app, including the user interface, help documentation, instructions, and marketing collateral (web content, press releases, etc.) must be localized with the cultural nuances of the target market in order for the app to be successful.
Localizing Xcode strings is one of the most difficult processes in this equation and forethought in the development of the app to localization is often overlooked and is not done until post-development.
Localization Factors in App Development & Marketing Apps
Localizing Mac and iOS apps came along with an excruciating process of manually localizing Xcode project strings into multiple languages. Once this is done, then the app developer or app development company must also consider the marketing content, user interface, help documentation, web sites and content, and any other communications necessary to make the app attractive and operable to foreign target markets.
This entire process is similar to globalizing any product, service or business and could take many months to achieve even if there was a solid localization marketing strategy prior to app development and can cost from a few hundred to thousands of dollars to accomplish all of the translations and localization required to market to each country.
As app developers, we also know that we can’t merely just translate our content. We need to understand the nuances of each country and their language. For instance, Spanish is spoken differently in many different countries, as is French and English. Common expressions change with each country. This all must be considered in the localization process or the app may fail to stick when marketing to certain target markets.
Save Time and Money in Localization and Globalization
TraductoPro aims to resolve most if not all of the process in the localization of Mac and iOS apps for individual mobile app developers and even large scale mobile app development companies. Streamlining the process through a simple app user interface of its own, managing multiple localization projects from start to finish and translating all marketing content has become virtually automated.
TraductoPro connects app developers with native speakers in over sixteen of the worlds most popular languages, allowing the developer to communicate with the translators to ensure the app is localized to achieve the best results with the target market as well as the content.
Simply importing the localization and translation projects into the TraductoPro app and ordering your translations is the bulk of the work for app developer when using TraductoPro. It is designed by multilingual app developers for app developers, so the support and the process is optimal for localizing apps and translating marketing content in the most accurate and fastest way possible.
Check out these videos on how it works: How to Localize Apps with TraductoPro