Global adoption of Apple and Andriod App downloads hit record breaking highs during the holidays 2012 due to the coinciding record breaking activation of mobile devices. According to Flurry statistics, iOS and Android downloads increased by 65% at 1.76 billion downloads.
It’s no surprise that global markets or non-English speaking countries top the charts on new smartphone and tablet downloads, and if your apps are not localized to meet the needs of these foreign users, you may be cutting yourself short of a considerable amount of revenue for your apps.
Since we launched TraductoPro, we have received some feedback and case studies that indicate some interesting facts about how developers perceive the process and task involved in localizing their apps.
Our studies show that initially there is hesitation from app developers in adopting localization as a norm in the forethought of development as well as in their marketing plan for their apps. In light of this, since 2011, the growth of opportunity for multi-lingual apps has exploded, but many developers are reluctant to localize apps because of lack of knowledge about the process or knowing that the process is very painful and costly.
Ultimately, reluctance among developers to adopt localization as a primary component to their app marketing plan is the perception of time and cost in the process. In addition, a possible lack of understanding of how and why localization is done. Our localization case studies indicate that developers did not know where to start with localization, and there is much controversy over what the best way or service is for localization.
This is the very reason TraductoPro was created. Whether you have a large scale app development company or service, or you are just an innovative app developer, our tool was designed to make localization a possibility that was never readily available to iOS and Mac app developers before. And it has come at a time when localization is necessary for expanding downloads and app usage among the largest growing portion of the global app market – non-English speaking countries.
The Apple store statistics and many other resource data show that Asian speaking countries prefer localized, native apps, and they are among the top 5 in global growth in app downloads. These statistics may come at a surprise to many U.S. developers, but are a true indication that localization will become the primary factor in the success of app marketing. There is no better time than now to tap into this growing international app market.