Mobile app developers are always looking for ways to increase their app downloads and sales, and localization is now the primary factor in moving your app into new markets. Whether you create games or other mobile apps, it is important to understand all the localization channels of which improve the reach of your app to localized markets.
Localize Your Keywords in the App Store!
Perhaps one of the most important aspects of first reach to new markets is localizing your keywords and descriptions in the top languages that are emerging markets for downloads. AppAnnie.com gives us some good insights on both iOS app download markets as well as the types of apps that are downloaded by each country.
Rankings by downloads and rankings by revenue give us a more clear vision of the markets we want to localize our apps in. Be sure that your App Store meta data is localized to reach both goals – downloads and revenue – in each of the top country’s native language.
Humanizing Your App for Local Markets
It is not enough to simply use machine translations to localize your apps. Only native human translations by translators who speak the native language will make your app appealing to users and subsequently cause more usage, sharing and positive recommendations for your app.
Streamlining the Localization Process for a Good ROI
Revenue is usually the main goal in creating a mobile app, but marketing your app for improvement in sales requires the process of localization. Once a timely, tedious, costly process, it’s important to consider what languages will be essential to localize your app first, then move down the list and utilize localization services that are affordable, quick, and represent your app appropriately to the users.
Considering perhaps your app is localized in English first, its time to consider other markets to expand opportunities and the fastest way to do it at the least cost. In the past, you might consider hiring a translator, and if you are producing an iOS app, you’ll need to make your strings localizable in order to localize the app.
We know that TraductoPro is the solution to easing the pain of localization for iOS app developers, and getting real human translations within a short turnaround time. Even localizing your App Store meta data and marketing collateral will be simplified. What’s most important here is that time means money, and TraductoPro cuts that time in half, as well as the costs of localization.
All of the above factors improve your return on investment in the app’s development and localization, ensuring your app reaches important markets faster.